What is local SEO marketing | importance of local seo | how to do local seo

What is local SEO marketing:

Local SEO is the process of optimizing your local business website and google+ local business page so that you can gain higher local search rankings. Over a third of all searches in 2014 will be local and when you include non geo-targeted keywords that trigger local results, the number nears 50%! Mar 7, 2014.

Local SEO is focused on providing results that are relevant to a searcher based on their current Geolocation. If I search for ‘cleaning service’ right now, Google would provide me with results that are nearest to me.

What is a local business?

A company which provides goods or services to a local population. Though most often used when referring to a locally-owned business, the term may also be used to describe a franchise or corporate branch operating within a local area.

How to Perform Local SEO?


  • Here's a 7 steps local seo strategy you can implement on your next local seo project and I believe this seo strategy will help your local business website rank higher on google local search results.
  • Create, verify and Optimize your Google+ Local page.
  • Optimize Your Website for Your Business.
  • Get Local Business Listings (Citations).
  • Get Reviews on your Google+ Local page and on 3rd party websites.
  • Create and Share Local Content.
  • Find Local Link Opportunities.
  • Constantly Test & Optimize

What are NAPS?

NAME, ADDRESS,PHONE NUMBER,SITE

You want all of the top 4 included on a hyper local level.

If you understand this concept you are well on your way to actually ranking locally.

importance of local seo:

(Search Engine Optimization) Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they're looking for a local business. ... Local SEO is a very targeted online marketing approach.

What is a local citation?

In simple SEO terms a Local Citation is simply where your company is mentioned on other websites and places found on the Internet. Local citations are used heavily in helping you to rank in local search results

What is a citation for SEO?

Citations For Local SEO. ... A citation is an online reference to your business's name, address and phone number (NAP). Like links to your website, Google uses them when evaluating the online authority of your business


how to do local seo:

TL;DR

  • Get your Google My Business page set up.
  • Optimize all of your landing pages with local keyword data.
  • Ensure your NAP listings remain consistently across the web.
  • Generate genuine reviews from your customers on Google and Yelp.
  • Optimize your search engine snippets.
  • Focus on localized link building.



local seo ranking factors 2017:


Local Pack/Finder Ranking Factors

  1. My Business Signals (Proximity, categories, keyword in business title, etc.) 19%
  2. Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 17%
  3. On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 14%
  4. Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 13%
  5. Review Signals (Review quantity, review velocity, review diversity, etc.) 13%
  6. Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 10%
  7. Personalization 10%
  8. Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 4%



Localized Organic Ranking Factors

  1. Link Signals (Inbound anchor text, linking domain authority, linking domain quantity, etc.) 29%
  2. On-Page Signals (Presence of NAP, keywords in titles, domain authority, etc.) 24%
  3. Behavioral Signals (Click-through rate, mobile clicks to call, check-ins, etc.) 11%
  4. Personalization 9%
  5. Citation Signals (IYP/aggregator NAP consistency, citation volume, etc.) 8%
  6. My Business Signals (Proximity, categories, keyword in business title, etc.) 7%
  7. Review Signals (Review quantity, review velocity, review diversity, etc.) 7%
  8. Social Signals (Google engagement, Facebook engagement, Twitter engagement, etc.) 4%

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