On Page SEO Checklist 2017

On Page SEO Checklist

SEO Plugin

Set up SEO Plugin for CMS that helps you to write, edit and setup website content. We suggest to add Yoast Plugin or All in one SEO Pack.

Do you have keywords in your title and description?

It is the essential factor for keyword ranking. You should keep title between 50-60 characters and Meta description in between 150 to 160 characters.

Do a Keyword Research

It is essential to do keyword research related to your business services so that your website can be the standout in organic search results with good rank.
Apart from Google Keyword Planner, you can use SemrushUbersuggest, and Kwfinder

Do you do Header Optimization?

You must have implement header tags especially H1, it can improve your search engine ranking.  You can maximum use only one H1 tag. Afterward, you can use multiple H2 to H6 tags.

Do you use clean, SEO friendly URLs?

URLs are not a large ranking factor, but SEO friendly URLs affect CTR. Sometimes users examine a URL when deciding whether to click through or not.
Underscores are alpha characters and do not separate words, so use dashes in the URLs.

Do you have optimized your content?

Content should be in high quality, relevant to the website, fresh and at least 300-500 words in length for better ranking chance.
The average content length for a web page that ranks in the top 10 results for any keyword on Google have at least 2,000 words. The higher up you go on the search listings page, the more content each web page has. – quicksprout

Do you maintain Text/HTML ratio?

The text to HTML ratio refers to the amount of text on a web page versus the HTML code on the same web page.  An Ideal HTML ratio is anywhere from 25 to 70 percent.  It is not a direct ranking factor for search engine but there are many factors that are related to text to HTML ratio and directly affect to search engine ranking.

Do you maintain Keyword Density for each page?

Keyword density is the percentage of keywords or key phrase that you have used in a web page in comparison with the total number of words on the webpage. Ideal keyword density is about 1-3%.
You can use your target keyword in the permalink, H1 tag, H2 tag, Meta title and description Start and end of the article, image name, and its alt tag and as anchor text.

Do you use Grammar Checker?

With this chrome add-on, a perfect automated grammar checker that can enhance your content clarity and can present your perfect meaning of your content.

Do check for duplicate content

Do a search to see if your content exists elsewhere on the Web or not! You may want to check outcome and use it regularly. Check with Copyscape or Plagiarism software.

URL Rewrite

Ensure that all pages redirecting from non-www to www.

Image optimization

Optimize your logo and check images must have alter and title tags.

Google Analytics

 Do you have setup Google Analytics for tracking and reporting the website traffic.

WebMaster Tools

Do you have setup search console and Bing Webmaster Tools? It checks website indexing status and optimizes visibility of their websites.

Page Speed

Do you have checked your website page speed? Check with GTmetrix! Your website page speed also matters for search engine ranking. A slower page speed means that search engines can crawl fewer pages in a specific time and other side Longer load time can have the negative effect on conversions.


Implement robots.txt to give instructions robots that how to crawl and index pages from the website.


Use Sitemap.xml  to help search engine for better indexing of your websites and also create sitemap.html for users on the website. Here is the standard format for xml file.
<?xml version=”1.0″ encoding=”UTF-8″?>
<urlset xmlns=”http://www.sitemaps.org/schemas/sitemap/0.8″>

W3C Validation

Make validate your content with W3C Validation. World Wide Web Consortium allows users to check HTML code for web formatted markup. This validation is required for enduring the quality of WebPages.  In results, W3C helps to improve search ranking  and give better user experience.

Schema Implementation

Implement Schema to improve the way your page is represented in SERPs.

Mobile Rendering

57 % of smartphone users will leave your website if it website takes more than 3 secs to load and 30% will abandon a purchase transaction if the shopping cart isn’t mobile optimized.
That’s why you should make your site responsive and mobile friendly that delivers great user experience with Getting SEO benefits. Use Google’s Mobile friendly test to analyze your website is mobile friendly or not!

Link Redirection

Find 301 and 302 redirects. You can use screaming frog.

Internal Linking

Make good internal Links. Use 2-5 links in every post.
These links can be helpful to spread link juice throughout the website!  Internal links can pass authority from one to another page and guide as a call to action for visitors to let them explore more pages.

Outbound Linking

Outbound links are the hyperlinks that point to some other domain from your website and it informs Google that your website has quality links. These links are the true measurement of your website popularity, relevancy and trustworthiness.  Check your outbound links with Open Site Explorer and find more opportunities to gain authority. It has more importance than internal links!

Source: 10 Illustrations on search engines’ valuations of links

Broken links

Use Xenu’s Link Sleuth or Broken Link Check to fix the broken links.

SSL Certificate

With HTTPs, you can build trust with search engines and visitors.

Social Sharing Buttons

Make use of Social sharing buttons. These are not ranking factors but it might useful to spread your content.
In fact, BrightEdge found that prominent social sharing buttons can increase social sharing by 700%.
You can use Shareaholic or AddThis Plugin for your website.

Do a site audit. These are the helpful tools for website analysis


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